Entering the Story: A Fiction Approach to Press...
Earlier this week I worked on a press release for a new version of a marketing product. I’ve noticed that in working with my business-school-trained colleagues they tend to work from a features/benefits approach when writing a press release. Others with a journalism background approach it with a who/what/where/when/why approach. I was trained in creative writing so I look at a press release as...
Timeline hasn’t been rolled out for business pages (yet), but for those who...– I wrote this one for Realtors who often use their personal page as a business/branding tool. Telling The Story of You: Using Your Facebook Timeline in Your Business | REALTOR.com Lockbox - The Source for Real Estate Marketing and Technology